ANYA BYALAYA
INDEPENDENT DESIGNER & ART DIRECTORABOUT
DOT COMMS
ABOUT: Consulting agency Dot Comms helps brands navigate business challenges and growth opportunities in the local fashion community (marketing activations, communication strategies & more.
WEBSITE
MY ROLE: I’ve expanded Dot Comms' branding system and designed a new website to align with their growth and evolving vision, making their services more accessible and clear. The ‘smiley’ logo evolved into a dynamic dot universe, bringing the power of community in the first place.
The concept is based on the metaphor “Connect the dots”, that reflects the idea of bringing together people, ideas, and strategies to create meaningful connections in the fashion and lifestyle industries.