ANYA BYALAYA

INDEPENDENT DESIGNER & ART DIRECTOR

ABOUT

RESALE REPORT

ART DIRECTION
COMMERCIAL



ABOUT: The communication agency Lunar HARE and the resale platform THE CULTT
have presented a report on the development of the resale market.
It covers diverse areas — from the philosophy and growth of the culture
of secondary consumption to the analysis of key trends and patterns.







MY ROLE: I participated in the project as an art director, developed the visual style
for the project, prepared an editorial version of the report + landing page + social media materials. The challenge was to transform complex information into a visually compelling and transparent narrative and highlight the perspectives of resale.















The report itself reimagines complex data through a vibrant visual language, making useful insights accessible to various generations, both industry experts and resale newbies. So, 123 pages of DIY diaries for Gen Z, overconsumption, Miu Miu,
fruit labels, Sylvanian Families memes about Depop & a lot of scientific data are inside
















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(((GENTLE HUMAN)))