ANYA BYALAYA
INDEPENDENT DESIGNER & ART DIRECTORABOUT
THE DAR DAILY
ABOUT: The Dar Daily is a newspaper for The Dar Store — an online retail platform focusing on gifts and lifestyle items. It was launched in February 2025 specially for the brand’s pop-up at “Tsvetnoy” department store.
MY ROLE: I’ve curated the whole project: from discussing the content to design and prepress.
After discussing references with the brand team I’ve made a flat plan and a system of articles in order to keep balance between entertainment and marketing aims
Then I’ve created a title based on a pun: DAR means “a present” in various slavic languages. So the whole narrative is about finding a perfect gift.